Media Buyers are People Too! How to Sell More Magazine Advertising by...
Media Buyers. For publishers, those two words stir up both good and bad memories; perhaps even terror! But no matter if they are good, bad or ugly; buyers are the flame to illuminate the path to...
View ArticleHow to Recruit and Retain an Ad Sales Rock Star
Every magazine publisher wants to find and retain great salespeople. Sales Rock Stars are high-energy, self-starting, persistent, creative, engaging, hungry and competitive. And they must be able to...
View ArticleManage Your Time – Please! 5 Steps to Time Management Selling
OK, I don’t know why, but the way most ad sales people manage their time these days drives me crazy. Maybe there are too many disruptions. Maybe we are constantly inundated by too much technology. You...
View ArticleOvercoming a Full Stop “No” in Magazine Ad Sales
It’s the New Year, you are on top of your game, your desk is all clean and you are so ready to tackle your 2014 sales goals. But does everyone seem a bit grumpy? Post-holiday funk? Maybe. Seth Godin...
View ArticleAd Sales…What’s Luck Got to Do With It?
Although most Americans love St. Patrick’s Day just as much as the Irish do ( NYC has the longest running and biggest parade in the world), there’s always some buzz on this day about luck. Plus...
View ArticleAd Sales Pros: No More Manic Mondays!
What’s your week like? I mean….really? Most workdays have a certain feel to them, don’t you agree? For example, most ad sales people dread Manic Monday. It’s the first day of the week and you really...
View ArticleMedia Ad Sales Super-Sleuth: Determining Where Clients Can Use Your Help!
We all know how important it is to keep your ad sales clients up-to-date with helpful information. But it isn’t enough for an ad salesperson provide info–you need to offer your clients solutions to...
View ArticleSavvy Selling Tips from the Magazine Ad Sales Experts
In ad sales, you are always looking for something to keep you inspired and focused. Here are 3 great bits of timeless advice from our niche publishing experts to kick-off your magazine ad-selling week:...
View Article6 Ways to Bring a Dead Advertiser Back to Life!
How was your Halloween? All the ghosts and zombies made me think about how all too often, a qualified advertiser will just go dead, dead, dead. They said they liked your idea and you agreed to send...
View ArticleCold Calling Ad Sales Tips from the Pros!
Are you ready for spring yet? Tired of sloshing around in the cold, the rain, the snow, your own database? Well we have the perfect remedy for what ails you--Make more cold calls. Are we crazy? Heck...
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